Standing out online is one of the major challenges businesses face today. A wide range of strategic SEO or search engine optimisation is needed for a business to get an edge above its competition.
On-page SEO and off-page SEO are the main components of SEO. On-page SEO is often used when a business wants to improve its presence online.
What is on-page SEO or on-page optimisation in SEO? A website’s search engine results pages or SERP ranking is improved when its web pages are optimised to earn organic traffic. This includes:
- posting relevant and high-quality images and content
- optimising internal links
- optimising the HTML of its pages
- optimising meta data to include keyword density, meta description, and meta title
The main text of a website’s page is commonly termed as content. This means that any marketing strategy of a business using SEO should be mainly focused on its on-page SEO.
What makes On-page SEO so important?
- Identifying the relevance of a query from a searcher is the help provided by the on-page SEO to search engines when they analyse the content of a website. A user’s need is met when the algorithm of a search engine understands the intent of the searcher. This means that the website of a business has to remain constantly updated to the developing algorithms of search engines.
- Ranking high on search engine results means that a website needs to remain optimised with user visibility and search engine visibility. User visibility includes optimising images, media, and content while HTML and Meta data are the things needed by the website to remain visible to search engines.
- The on-page SEO of any type or size of businesses has to be optimised for it to remain on the radar. SEO has become the top digital marketing strategy for the reliable ROI it brings to the table of any type and size of business.
- On-page SEO has proved its worth when it comes to ROI compared to other forms of digital marketing strategies. Optimising a website’s on-page SEO brings affordable long-term benefits to any website, making it grow exponentially in passive traffic over the years.
- Search engines bring as much as half of the traffic online. This means that search engines bring online revenues close to 40%. A website ranking top on search results gets to enjoy huge traffic of almost 91.5%.
The importance of the on-page SEO cannot be stressed enough. A business website seriously misses out on revenue opportunities if its on-page SEO is not optimised with search engines and users.
The website of a business can be pushed down by its competitors when its on-page seo guide is not optimised to rank high in search queries.